It is disconcerting to think that our culture propagates (and apparently endorses) this philosophy. One cannot pick up a magazine or watch a television program without being assaulted with images of young, scantily-clad women with flat tummies and perfectly rounded breasts. There is high demand for "how-to" articles and infomercials that explain how to prevent wrinkles, get poutier lips, thicker eyelashes, and thinner thighs. Face-lifts, breast augmentation, and tummy tucks are becoming routine procedures, and are openly marketed to the general population.
Competition for consumers' discretionary dollars is fierce, and using sex to hawk merchandise has become the norm in the industry. Perhaps our sensitivity to the issue has been dulled as a result of over-exposure. If so, how do we stop it? This type of exploitation will continue unless we decide that women are equal members of society, and that their sexuality (like their humanity) is intrinsically valuable and too precious to be used for commercial purposes. Only then will our daughters and grand-daughters be able to reap the benefits inherent and accessible in an enlightened society.